Ms.May Phoo Pan
Integrated Marketing Communications Specialist
Short bio
Hard-working professional with 4+ years of experience specializing in digital marketing, digital content strategy, affiliate marketing on digital, digital media buying & commercial video production at award-winning international digital communication agencies in Myanmar.
1
2018
Content Planning
Content Writing
Client Relations
Producer assistance
PR translation
Digital campaigns
Experience Journey
2019
Content Planning
Content Writing
Client Relations
Assistant Commercial Producer
Digital campaigns
Event management
2
3
2020
Content Planning
Content Writing
Client Relations
Assistant Commercial Producer
Digital campaigns
Social Media Buying
Event Management
4
2021
Client Relations
Assistant Commercial Producer
Digital campaigns
Social Media Buying
Event Management
Campaign Budget
2022
Client Relations
Assistant Commercial Producer
Digital campaigns
Social Media Buying
Event Management
Agency financial management
Business development
Present
Client Relations
Affiliate Marketing
Social Media Buying
Event Management
Assistant Commercial Producer
SaaS model B2C sales
Marketing Agency Operation Management
What i can do
Skills & Proficiencies
Technical Skills
Soft Skills
Project Management
Social Media Marketing
Email Marketing
Social Media Buying
Client Service
Public Relations
Brand Communication
Solution Oriented
Culture Adaptability
Flexibility in communication
Teamwork
Team leading
Commitments
Quick-learning
asean media buying project
1
2
3
brand brief & challenge
Awareness between the right target audience of ASEAN countries including Laos, Cambodia, Thai, Vietnam, Phillippines, Malaysia , Indonesia, Brunei , Singapore on banning cosmetic animal testing among the beauty brands.
campaign plan
2 months with 8 contents with awareness objective ; teasers , main TVC and post-awareness info contents
Buyed with reach , video views for first two phases & Engagement & link clicks for the post period.
results
Maintained to reach the target audience with most cost effective KPI and gained almost 32k pledge from ASEAN. Gained over 8K all clicks results from Malaysia audience during the phase 1 & 2.
CPE : 0.01-0.04
CPM : 0.5
Humane society international
Social media content planning
1
brand brief & challenge
To produce 4 posts per month on different social media channels : Facebook, Instagram, LinkedIn , Twitter with the topic direction given by client monthly along with media buying on FB & LinkedIn.
2
3
campaign plan
Since social topics are very less consuming compared to commercial ads on social media, we work hard to deliver our key messages to the social media in attractive tone & visuals yet maintaining informative approach.
results
Target to the right audience monthly and getting debates and online sentiments with related social topics produced monthly.
Investing in women
Brand : INGO
